Oh my god...

First of all, sorry for the poor quality of the picture, but I took it with my cell phone in the undergroung of Milan, so it couldn’t be better…
Second: translation (kind of); the upper line: vegetable become dish, the lower line: recipe n.4, wild rice in peas purèe.

So, my point is: is someone even the slightest appealed by this […] ad???
I mean, who would like to eat from a plate made of peas??? And there are even others with plates made of mushrooms or barley…

I do not know: those ads really stroked me and I began to think that maybe people in the advertisement world are really running out of ideas… Or brains… Or aesthetic sense… Or all of them…

What do you think?